Be Prepared: We’re Entering A Post-Device Era

One of the most famous tech-related commentaries expressed in the past 10 years is Steve Jobs’s declaration of the “post-PC era.” While the Apple founder’s quote in early June of 2010 referred specifically to the revolution that the iPad was expected to bring, the phrase has evolved into a nearly universal commentary about transitions in the tech market. As Jobs himself pointed out, the comment was not meant to imply that PCs were going away (although many did interpret it that way), but that they would take on a more specialized role—as trucks do in the overall world of transportation, he said. Using that same logic, I believe it’s time to acknowledge that we’re now also in a “post-tablet” and even a “post-smartphone” era. I argue that we’re entering a…


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