BBC Uses Artificial Intelligence to Track Down New Audiences for ‘Sherlock’

Viewers in Britain and the United States have been clamoring for the return of the critically acclaimed BBC series “Sherlock,” which debuts Jan. 1 with a special episode set in Victorian times. But where else in the world might the British broadcaster find viewers for the contemporary interpretation of Sir Arthur Conan Doyle’s fictional detective? To sniff out clues, BBC Worldwide has retained Parrot Analytics, a New Zealand firm that uses artificial intelligence and data science to evaluate global demand for TV shows. “Parrot suggests very very strong global demand, including in Germany, China, India and Singapore,” BBC Worldwide Executive Vice President David Boyle. “What’s most interesting are the countries with the highest demand but where we haven’t seen it come through in previous deals.” Since the advent of television, programmers have…


Link to Full Article: BBC Uses Artificial Intelligence to Track Down New Audiences for ‘Sherlock’