Banking on it: Customers, Big Data, and the Elusive Cross-Sell

Photo: DataSpace Data Center This article was written by Jason Demby, the Director of Business Development, Financial Services at Datameer. As financial services institutions grow and diversify, the term cross-sell is often cited as a driver for that growth and diversification. The retail banking relationship with a customer will surely lead to the firm’s service of their personal investment accounts and mortgages, which will in turn lead to support of that person’s company IPO or M&A activity. Take the lead from today’s leaders. FM London Summit, 14-15 November, 2016. Register here! Does this actually happen? Sometimes – but not as often as it should. With the dawn of big data, and true understanding of customer behavior and the customer experience, the ever elusive cross-sell may no longer be as difficult to…


Link to Full Article: Banking on it: Customers, Big Data, and the Elusive Cross-Sell

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