“Bahio” Advertisement: World’s First Ever Artificial Intelligence Ad Will Read Your Emotions

Artificial Intelligence may become the next big thing in the advertising industry as M&C Saatchi, a giant advertising firm, has created digital advertising billboards with hidden Microsoft Kinect cameras to read viewers’ emotions.  This is the world’s first ever artificially intelligent poster campaign. Like Us on Facebook Reported in Newser, the advertising firm is testing out the world’s first ever artificially intelligent poster campaign in London this summer.  The test advertisement features a fictitious coffee brand called Bahio.  These posters have appeared on Oxford Street and Clapham Common in London.  The advertising firm created digital billboards that monitor faces of passerby, as much as 12 people at a time.  The billboards change images, slogans, fonts, colour scheme and more in accordance to viewers’ emotions.  M&C Saatchi Executive, Dave Cox, tells the Guardian that,…


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