Ayuda intros mobile data-based real-time DOOH ad solution at DSE16

March 16, 2016 Ayuda Media Systems, an ad tech company specializing in software for out-of-home media owners, announced at Digital Signage Expo 2016 a new real-time ad-serving and targeting platform based on mobile data for the digital out-of-home industry. The company said it has introduced functionality to its programmatic supply-side platform for DOOH media owners that enables real-time, non-predictive ad serving to target niche audiences and custom behaviors by leveraging data science to analyze mobile device concentration. The platform also offers attribution capabilities that measure how many devices were sighted in front of a DOOH asset, served an ad, and later visited a geofenced location such as a retail store. “We’ve been testing this functionality globally in private marketplaces with premium guaranteed inventory for the past five months, and the response from…


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