Ayuda Introduces Realtime DOOH Ad Serving and Attribution Using Mobile Data

Company introduces functionality to its supply-side platform that enables DOOH media sellers to offer a new class of campaigns that include realtime playout decisioning from mobile signals, while enabling retail DOOH media buyers to measure in-store visitation traffic Las Vegas, NV (PRWEB) March 15, 2016 Ayuda Media Systems, an ad tech company specializing in software for out-of-home media owners, announced today at the Digital Signage Expo 2016 that it has introduced functionality to its programmatic supply-side platform for DOOH media owners that enables realtime, non-predictive ad serving to target niche audiences and custom behaviors by leveraging data science to analyze mobile device concentration. The platform also offers attribution capabilities that measure how many devices were sighted in front of a DOOH asset, served an ad, and later visited a geofenced…


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