Avoiding the Pitfalls of Bigger Data at the Human-Machine Interface

One of the widely held misconceptions in the field of big data analytics is that you can scale your way into insights by just adding more data. That may be true in some situations, but as 538 Editor in Chief Nate Silver and Crowdflower CEO Lukas Biewald said at this week’s inaugural Rich Data Summit, it’s just not that simple.Silver led off his keynote address at Wednesday’s Rich Data Summit with a reference to the 2008 story “The End of Theory: The Data Deluge Makes the Scientific Method Obsolete,” written by Wired magazine editor Chris Anderson. Silver, the statistician and former baseball analyst who wrote the 2012 book “The Signal and the Noise,” had good things to say about Anderson in general, but not this particular story. “This is the…


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