Augmented Intelligence Helps Sales Teams Evolve

Salespeople operate in constantly shifting environments. Every day they contend with new situations and changing information, and no two customers are the same.  To remain in control, companies deploy CRM systems as their system of record, or “single source of truth.” CRM systems house plentiful data, and there are more than enough reports and charts.  But sometimes that compounds the problem.   Often the glut of data makes it hard to assess what is relevant and what is just noise. While easy to generate, reports and charts are often hard to interpret. Artificial Intelligence: Over Promised, Under Delivered An abundance of product offerings using artificial intelligence or predictive analytics have recently emerged as potential solutions to the problem.   However, in the context of enterprise sales, these approaches fall short in two…


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