Atom Bank to deploy ‘intelligent software’ to answer customer queries

Atom Bank is to augment its mobile banking service with machine learning technology from Xerox subsidiary WDS, to provide customers with answers to queries from an AI bot within the app.Due to launch shortly, the UK challenger bank is integrating the WDS Virtual Agent software tool into its mobile app to give customers the power to self-serve by getting immediate answers directly from the app.The virtual assistant will learn through analysing customer behaviour, problems and solution success rates, increasing its effectiveness over time says Helen Wilson, Atom’s head of customer service.“We are setting out to offer a very different banking experience for our customers, using advanced technology to help provide customers with easy and intuitive ways to manage their money,” she says. “Ensuring help is always available is vitally important…


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