Asos experiments with artifical intelligence as sales climb

The boss of Asos has revealed that the company is working on artificial intelligence and voice-recognition technology to ensure the online fashion retailer is at the forefront of changing shopping behaviours. Nick Beighton, chief executive, revealed to The Telegraph that the company was already developing the technology as Asos beat City expectations with a 30pc rise in group revenues to £514.6m for the last four months. The fashion retailer defied the wider retail slowdown by posting a 28pc increase in UK retail sales to £203.1m. International retail sales also lifted by 25pc to £297.4m. Asos expects 90pc of sales to come from mobile as it focuses on millennial shoppers With Asos’ overseas business accounting for just under 60pc of revenues the company will be one of the rare retail Brexit…


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