Artificial intelligence ‘will allow us to be more human’

Artificial intelligence will release humans to become more skilled at providing ‘soft services’, according to the MD of a firm already using it. Phil Jones is the managing director at Manchester-based Brother UK, which provides hardware to businesses. He says many of the benefits of AI are already happening – but we don’t shout about them enough. “AI just means more software doing jobs that humans used to do, but people don’t always make the link,” he says. “It has been talked about for over 50 years but is beginning to accelerate as a discussion point now, primarily because computational power has been consistently improving, as well as the amount of raw data available for the computers to crunch. “AI is really human-like intelligence, so it’s things like where software…


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