Artificial Intelligence To Power Next-Gen Fashion at Myntra

 Myntra has introduced a revolutionary concept that leverages Artificial Intelligence and big data analytics to forecast fashion trends, a move that will significantly shorten the fashion production life cycle. ‘Artie’, an indigenously developed smart bot, gathers consumer insights to create a range of on-trend, fast fashion apparel under the ‘ModaRapido’ brand. The AI platform was developed with the objective of leveraging technology to develop a better understanding of consumer interest and likes to shorten fashion life cycles. The smart bot created by a team of 25 Myntra technologists and fashion experts over the past eight months, mines all fashion-related information in real time and uses that information as a base to determine trends and forecast demand. According to Gautam Kotamraju, SVP, New Initiatives, Myntra, “In all the pre-pilot studies we…


Link to Full Article: Artificial Intelligence To Power Next-Gen Fashion at Myntra

Pin It on Pinterest

Share This

Join Our Newsletter

Sign up to our mailing list to receive the latest news and updates about homeAI.info and the Informed.AI Network of AI related websites which includes Events.AI, Neurons.AI, Awards.AI, and Vocation.AI

You have Successfully Subscribed!