Artificial intelligence may not be the golden ticket

A digital entrepreneur says that artificial intelligence may not benefit every business. AI is popping up in many industry sectors, from the obvious, such as online retailers, to the seemingly bizarre, such as IntelligentX’s evolving beer recipe. The temptation for business owners looking to evolve in the technological age is to look into how AI could potentially be deployed within their firm. But a more important question could be whether it should be deployed at all. Steve Todd is co-founder of Liverpool-based digital agency Studio Mashbo, which builds apps, websites and interactive content for clients as huge as Very – which boasted more than £1 billion in sales last year, thanks in part to AI developments – and Liverpool FC. “It’s about using things like AI when beneficial, and knowing…


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