Artificial intelligence makes its move into the mainstream

SAN FRANCISCO — This is the year artificial intelligence (AI) comes into its own for mainstream businesses, at least as a marketing feature. Salesforce.com, which sells online software for sales and marketing, announced on Sunday it would be adding AI to its products. Its system, called Einstein, promises insights into which sales leads to follow and what products to make next. Salesforce chose this date to pre-empt Oracle, the world’s largest business software company, which on Sunday began its annual customer event in San Francisco. High on Oracle’s list of new features: Real-time analysis of enormous amounts of data. Oracle calls its product Oracle AI. Elsewhere, General Electric is pushing its AI business, called Predix. IBM has ads featuring its Watson technology talking with legendary folk singer Bob Dylan. These…


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