Artificial Intelligence: increasing brand exposure and facilitating online sales

In April 2016, Facebook announced the launch of its ‘Chat Bot Platform’ which enables developers to create Artificial Intelligence ‘chat bots’ to simulate human conversation with users. One such chat bot has been created by Spring, an online shopping portal, to connect consumers to over 900 brands through a robotic personal shopper. The Spring chat bot is accessible through Facebook’s messaging app. On initiating a conversation with the bot, the customer is asked five multiple choice questions about the type of garment they are looking for, including their gender and budget. The bot then follows up, almost instantaneously, with five suggested items which can be purchased immediately by simply clicking to redirect to Spring’s online store. Over time, and with increased use, the bot will study the shopper’s purchase history…


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