Artificial Intelligence for Marketers—The Future is Already Here

Key elements include: How marketers are currently using AI for business intelligence, customer acquisition and more How the marketing-related AI ecosystem is shaping up as new and old players roll out AI technology How AI makes big data more useful Why marketers think AI will have a major impact on their business in the next five years Victoria Petrock is eMarketer’s lead analyst covering vertical industries, including healthcare, automotive, financial services and travel. Since 2010, she has written several dozen reports about digital marketing in these industries, and on how new technologies–including the internet of things (IoT), big data and artificial intelligence–are transforming the way they do business. Made possible by


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