Artificial intelligence delivers brokers increasingly hot leads

The creators of a mortgage broking fintech have integrated artificial intelligence technology into the platform that continuously learns from broker behaviour to deliver leads that improve each day. Launched late last year, HashChing is a young fintech platform that matches customers to a mortgage broker in their local area for further credit advice. Speaking to The Adviser recently, HashChing founder and chief information officer Atul Narang explained that his team has integrated into the platform an algorithm that learns from brokers’ behaviour. According to Mr Narang, the algorithm looks at the length of time that a broker has taken to respond to a lead, in conjunction with the consumer’s feedback and rating whenever the lead is closed. “If a broker has, let’s say, received 20 five-star ratings and his or her…


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