Artificial Intelligence Coming to Salesforce

Salesforce is bringing artificial intelligence to its cloud platform to help customers interpret a wide array of data. The customer relationship management provider on Sunday unveiled Salesforce Einstein, AI capabilities that include predictive analytics, natural language processing and smart data discovery. Einstein General Manger John Ball said the proliferation of connected devices and people has led to an explosion of data, which most businesses have not yet been able to synthesize using AI. “The problem is that for businesses, AI is too complex. AI is just out of reach for the vast majority of companies, and it’s because it’s really hard,” he said. But Salesforce executives say each one of the company’s end users will be able to use and customize Einstein to fit their business objectives. “A couple years ago,…


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