Artificial Intelligence as a Customer Experience

Are some of the most successful tech experiences about cutting-edge technology or about powerful humanity? Or are they about experiencing the latter through the former?Many of us have seen IBM’s recent Watson commercials featuring conversations between Watson and various humans such as songwriter Bob Dylan. The message is that Watson isn’t just a regular computer, it marks the dawn of cognitive computing – a kind of computing that will outsmart us humans.According to IBM’s VP of branded content and global creative Ann Rubin, the commercials help consumers understand the new world of cognitive computing: “We’re focusing on the advertising here, but this is really more than an advertising campaign,” Rubin said. “It’s a point of view that IBM has, and it’s going across all of our marketing, our internal‚Ķ


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