Are CMOs and their data scientists having the right conversations?

Two common problems CMOs face with data is having too much or too little of it. For example, their inbound marketing teams struggle to find enough data to give insight on a target’s propensity to buy. Outbound marketing teams, on the other hand, often feel that they have too many leads, and need to find a better way to focus their efforts on those most likely to convert. Having a strong data science team that can help wrangle raw data into actionable insights can alleviate both challenges. As such, it makes sense that the popularity of data scientists as a profession has grown in leaps and bounds. In fact, Harvard Business Review called data scientists the sexiest job of the 21st century. But as the demand for data scientists continues…


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