Apttus applies Azure machine learning to quote-to-cash

Cloud application vendor Apttus is launching a new version of its quote-to-cash suite of applications that applies artificial intelligence from the Microsoft Azure Machine Learning service to help guide sales people to achieve higher performance. Launched today at the Microsoft Envision conference, the full suite of products is also notable for being available native on Azure as well as on the Salesforce platform. This new multi-platform strategy will help the previously Salesforce-only vendor reach a new market among the Microsoft Dynamics customer base, says its CEO Kirk Krappe: There are many customers, especially in Europe, that have no Salesforce presence and that really need quote-to-cash. It’s a marketplace that’s sitting there that’s unaddressed. For us it’s a different scenario. Deep learning Called the Apttus Intelligent Cloud, the new product applies…


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