Apple’s New Tech Will Peek at User Habits Without Violating Privacy

ENLARGE Apple is looking to launch new technology called ‘differential privacy’ in the fall update to iOS, the operating system for iPhone and iPad. Photo: Kiichiro Sato/Associated Press By Robert McMillan Robert McMillan The Wall Street Journal CANCEL Biography @bobmcmillan therealrobertmcmillan robert.mcmillan@wsj.com June 16, 2016 5:30 a.m. ET 0 COMMENTS Apple Inc. AAPL -0.33 % is tapping new technology to garner insight into user behavior, in an effort to keep pace with rivals’ insights without violating its privacy pledges. Called “differential privacy,” the technology will be included in a fall update to iOS, Apple’s operating system for iPhone and iPad. It will help the company’s engineers “spot patterns on how multiple users are using their devices,” said Craig Federighi, Apple’s senior vice president of software engineering, at the company’s developer…


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