Apple’s Latest Hiring Spree Suggests It’s Upping Its AI Game

The iPhone maker joins Amazon.com (NASDAQ:AMZN), Facebook (NASDAQ:FB), and Google (NASDAQ:GOOG) (NASDAQ:GOOGL) in a strong competition to hire AI experts with PhD’s. Technology experts commented that Apple can not afford to fall behind its peers in mobile intelligence and let the gap persist citing the reason that the company generates a significant portion of its revenue from the iPhone. Machine learning is the process by which a device learns what a user needs or wants without a specific prompt. This is a point that Apple’s CEO Tim Cook has been pounding the table on for some time now as noted in his message on Privacy that could be found in full here. “It’s harder to do that”. But here’s what’s coming in iOS 9: the search screen will suggest apps…


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