Apple’s future lies with AI and augmented reality, says CEO

Apple CEO Tim Cook has said his company is working on artificial intelligence (AI) and augmented reality technology in a bid to reassure investors amid flagging iPhone sales. He stressed that Apple is “high on [augmented reality] for the long-run” and investing heavily. Augmented reality, in which computer-generated content is overlaid on the real world, is one of the latest fixations in the technology business. The technology has seen particular prevalence of late due to the runaway success mobile game Pokémon GO. Cook also highlighted Apple’s investment in AI, which the company now uses to recommend content to users and even spot usage patterns to improve a device’s battery life. Hi comments offer a limited view into the company’s future which is typically notoriously secretive about its upcoming products. But…


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