Apple’s Big Push into Artificial Intelligence Remains Focused on Protecting User Privacy

As part Apple’s push into advancing artificial intelligence behind the scenes, a new report notes that Apple is currently trying to hire at least 86 more employees with expertise in the branch of artificial intelligence known as machine learning, according to a recent analysis of Apple job postings. The Reuters report notes some experts say that Apple’s strict stance on privacy is likely to undermine its ability to compete in the rapidly progressing field. Yet when asked for comment about Apple’s strategy, a company spokeswoman pointed to statements from Craig Federighi, senior vice president of Software Engineering, who described the release from Apple’s WWDC this year that stated that “adding intelligence throughout the user experience in a way that enhances how you use your device but without compromising your privacy,…


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