Apple Swears Its Newest Data Gathering Tool Won’t Get Personal

5085503 Apple is developing a new data collection feature known as “differential privacy” to essentially track and compile users’ operating tendencies, but contends this new system won’t analyze any specific individuals. The new technology will go live in a fall update to Apple’s operating system, iOS. While Apple has not released the technical details on how the new software will exactly work, Craig Federighi, senior vice president of software engineering at the company, expressed that it will help Apple “spot patterns on how multiple users are using their device,” which will enhance the customer service experience. WATCH: During Apple’s World Wide Developers Conference in June, Federighi enlightened the audience on differential privacy. This data collection feature allows Apple to understand how many people use specific words or emojis without identifying any…


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