Apple: SiriKit Looks Dated Before Launch

A while back, Apple (NASDAQ:AAPL) released a preview to iOS 10, which seems to be aimed at making communication with Apple products feel more intuitive through machine intelligence. A high-level overview is given here and I will refrain from repeating all of these points. I have repeatedly (here and here) commented on Apple’s strategic failures in machine learning and cloud computing. In short, I have argued that: Apple’s secrecy makes it unable to retain top tier talent in machine learning. Marketability goes to zero for Apple employees in this area, as they are not allowed to publish or interact with the community in a meaningful way. Top management has failed to see the importance of data-driven services expedited by large scale cloud infrastructure and has thus not invested in building…


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