Apple seeks more artificial intelligence staff to improve its predictive smartphone features

Apple is currently attempting to beef up its AI staff by hiring at least 86 people with expertise in the branch of artificial intelligence known as machine learning, according to a Reuters report. The goal of the company’s recruitment spree is to challenge Google in the area of smartphone features that can better predict users’ needs. Apple is targeting PhD programs in particular in its search for potential employees, competing with Google, Amazon, Facebook and others in what is described by academics to be “a fierce contest” for talent. One area that experts say may hinder Apple’s ambitions for its predictive technology is the company’s strict privacy policy; machine learning relies heavily on large-scale data-crunching to figure out what users are likely to want to know, but Apple’s self-imposed constraints…


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