Apple Maps is the reason the iOS public beta exists

Apple is famous for its secrecy, but keeping its products under wraps has some downsides—most notably the Apple Maps debacle of 2012. The company tested Maps internally in Cupertino, but didn’t realize until it was too late that its mapping data wasn’t all that accurate beyond the radius around 1 Infinite Loop.“We made significant changes to all of our development processes because of it,” Apple’s Eddy Cue told Fast Company in a wide-ranging interview. “To all of us living in Cupertino, the maps for here were pretty darn good. Right? So the problem wasn’t obvious to us. We were never able to take it out to a large number of users to get that feedback. Now we do.” “The reason you as a customer are going to be able to…


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