Apple Makes The Right Move Into Machine Learning

I have long criticized Apple (NASDAQ:AAPL) for not having invested earlier in machine-learning expertise, for letting the Siri founders go, and for having a secretive environment that is unattractive to researchers. All these factors have contributed to Apple falling behind in machine learning, as evidenced by the poor performance of products like Siri if compared to competitors like Google (NASDAQ:GOOG) (NASDAQ:GOOGL) Now. Today, word broke that Apple acquired Turi for $200 million. While Apple has made a number of smaller acquisitions in natural language processing and machine learning before, mostly to add expertise to the Siri team, this move points to something else. In this article, I explain what Apple just bought and why this is an excellent move. (click to enlarge) Click to enlarge What is Turi? Turi was…


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