Apple makes its AI pivot with Siri and iOS 10, plays to strengths, developers

Apple played catch-up on the artificial intelligence front by dropping Siri into more venues and betting it can popularize the technology without explaining what’s under the hood and relying on interface and installed base. At WWDC 2016, Apple software chief Craig Federighi actually said “advanced artificial intelligence.” Of course, Federighi didn’t talk engineers, technology nuts or bolts and how Apple’s photo app in iOS uses computer vision in the same way Google has for years. Let’s get real: Apple took a turn toward artificial intelligence, computer vision and all the stuff Google talks about incessantly at Google I/O. Apple’s WWDC was a reactionary effort to catch up to Amazon and Google, make Siri smarter and stay in the conversation. Bottom line: Apple did what it had to. Apple doesn’t have…


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