Apple makes it belated AI play at WWDC

Siri promoted to key attacking position in the mobile line-up, targeting home, car and TV services driven by machine learning Apple has hardly been a frontrunner in the mobile world’s gallop towards artificial intelligence (AI), but it made a good attempt to catch up on the first day of its WWDC developer conference. Siri, its voice-activated digital assistant, will sit at the heart of new services driven by AI, and will expand well beyond its current place in the iPhone, into the home, car and anywhere else Apple fans may want to connect. The company’s software chief Craig Federighi talked about “advanced artificial intelligence”, but did not reveal much that Google hasn’t been discussing and implementing for a year or more. But of course, Apple’s mobile success rarely relies on…


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