Apple is willing to bet big on artificial intelligence

News Next year’s WWDC, anyone?Photo: Warner Bros. Pictures Apple is ramping up its hiring of artificial intelligence experts in an attempt to compete with companies like Google. According to a new report, Apple’s number of machine learning gurus has tripled or quadrupled in the past few years, and Cupertino is currently in the middle of a hiring spree for even more. Forget Skynet, how about iNet? Machine learning refers to computers’ ability to learn through analysis of large data sets, with applications in everything from improved search and image recognition to natural language processing and predictive smartphone features. Apple is reportedly recruiting students fresh from from PhD programs, with a view to developing applications that can better predict what users are going to want next — as seen through iOS 9’s Proactive…


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