Apple is looking to improve Siri experience but without tracking us

Apple Inc (NASDAQ:AAPL) is reportedly gearing up its efforts to hire people focused on Artificial intelligence and Machine learning. Apple is increasingly turning its attention to artificial intelligence as it looks to compete with Google in the predicting what users want before they even ask. For example, with the Proactive features of iOS 9, Apple is primarily keeping all of the data and analysis on the user’s phone, enhancing privacy but limiting some of what can be learned from data passed to the cloud. “It’s harder to do that”. The report quoted John Duchi, an assistant professor at Stanford University stating that “some machine learning experts might be enticed by the challenge of matching Google’s smarts amid privacy constraints”. Joseph Gonzales, founder of machine learning company Dato, said Apple must…


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