Apple Is Going After Artificial Intelligence and Social, but Not In an Optimal Way

A pair of recent columns show that Apple (AAPL)  is paying close attention to two of the largest consumer mobile software trends: The use of artificial intelligence to make apps and cloud services smarter and more powerful, and an explosion in social content-sharing, much of it via messaging apps. But the articles also show that Apple is addressing these trends in a way that accounts for other company interests, both for better and for worse. Tech site Backchannel has published an in-depth column that looks at Apple’s growing investments in AI, and features remarks from software chief Craig Federighi, Internet software/services chief Eddy Cue and marketing/App Store chief Phil Schiller. It follows announcements at Apple’s June developer’s conference regarding the use of AI by iOS 10 (due to launch in…


Link to Full Article: Apple Is Going After Artificial Intelligence and Social, but Not In an Optimal Way