Apple is buying time to the Next Big Thing

Apple CEO Tim Cook at Apple event in San Francisco on Wednesday.(Photo: Jefferson Graham, for USA TODAY) SAN FRANCISCO — Apple’s icon-making design machine stayed in slumber mode Wednesday. That may be ok — if you buy the idea this is the lull before the Next Big Thing. The tech juggernaut played it safe at its biannual launch event, rolling out serviceable upgrades to iPhone and Apple Watch. These are sure to satiate its fans and keep it competitive with rival Samsung. And they may be enough give it time to build a technological bridge to the next era, where virtual reality, artificial intelligence, and maybe an intelligent car put Apple back on the cutting edge, wowing consumers with devices they barely dreamed of. USA TODAY First look at iPhone 7: Features to please the Apple faithful That’s a few years away,…


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