Apple Inc’s Latest Acquisition Keeps Your Data Private While Improving AI

Apple’s smartphones could get even smarter in the near future. Image source: Apple.AI researchers at Apple (NASDAQ:AAPL) face a unique challenge compared to other big tech companies working on AI problems like Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL), Facebook (NASDAQ:FB), and Microsoft (NASDAQ:MSFT). Because Apple values its customers’ privacy much more than its competition, its AI algorithms are limited in how much data they can pool from large datasets. For those unfamiliar with how machine learning — the latest phase of AI development — works, it relies heavily on using huge sets of data to teach a computer how to respond to tasks. That’s how Watson was able to beat two Jeopardy champs, and it’s how Google can predict what you’ll be interested in with Google Now. Apple’s latest acquisition, Perceptio, works well…


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