Apple Inc acquires start-up developing AI for cellphones

Apple Inc acquired Perceptio, a start-up developing technology to let companies run advanced artificial intelligence (AI) systems on smartphones without needing to share as much user data. The company’s leaders, Nicolas Pinto and Zak Stone, are both established artificial intelligence researchers who specialize in developing image-recognition systems using deep learning. Deep learning is an approach to artificial intelligence that lets computers learn to identify and classify sensory input. Apple confirmed the acquisition, but terms of the deal were not disclosed. Perceptio’s goals were to develop techniques to run artificial intelligence image-classification systems on smartphones, without having to draw from large external repositories of data. That fits Apple’s strategy of trying to minimize its usage of customer data and do as much processing as possible on the device.


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