Apple hires dozens of machine learning geniuses to improve Siri’s AI

Apple is busy hiring a glut of AI specialists in a bid to make Siri smarter than its rivals, according to Reuters. At least 86 new staff will join the tech giant from PhD programmes or via numerous vacancy advertisements on job sites, the newswire reported today, as Apple tries to beat Google on smartphone AI functionality. It wants to make its own voice assistant, Siri, better than Google Now for anticipating user needs and desires before they are expressed, and the specialists will all focus on developing better machine learning to achieve this. However, experts told Reuters that Apple’s privacy-centric philosophy would make it harder for the firm to succeed in its aim, because it would have less user data to base its machine learning predictions on. This is…


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