Apple Gobbles Up Tiny, Innovative Artificial Intelligence Firm Emotient

Facebook knows who is in your pictures, and Google can even identify whether you’re holding your girlfriend in your arms, or a cat. But Apple has remained curiously behind the curve when it comes to Artificial Intelligence. Sure, Apple rolled out Siri a few years ago, but even after a few generations, she’s still not all she’s cracked up to be. So maybe it’s not hard to understand the Silicon Valley titan’s recent acquisition of the tiny tech firm Emotient that specializes in self-learning algorithms that can analyze the emotional cues of human faces. The internet is already abuzz in speculation about how Emotient’s tech will boost Apple’s capabilities, including Siri and Photo Booth, two areas it faces heavy competition from Google. During its brief tenure as an independent company,…


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