Apple gives Siri an AI facelift

Home » News & Analysis » Apple gives Siri an AI facelift Apple gives Siri an AI facelift August 8, 2016 Written by Jamie Davies Print Email Apple has continued its journey into the world of artificial intelligence through the $200 million acquisition of machine learning start-up Turi, according to Geekwire. The deal has not been explicitly confirmed by the team at Apple, though it does back up claims from CEO Tim Cook the company is extending its footprint into the growing sub-sector. Although Apple has not been the most prominent in the industry in terms of grabbing headlines, Google and IBM have been particularly vocal, a number of its products are built on the basic principles of artificial intelligence. Siri is a prime example though expanding its potential through the implementation of more…


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