Apple Faces an Artificial Intelligence Challenge

June 16, 2016 By QUENTIN HARDY Software is the strangest invention in economic history: a great wealth creator and an industry destroyer. But software is also insubstantial;no one can bring you a bucket of software. Code is a series of propositions about arranging transistors in a computer. Apple became one of the world’s biggest companies thanks to this paradoxical invention, and now it may also be threatened by where software is headed. As Brian X. Chen reports, this week Apple held its big meeting for outside software developers, the people who make Apple products essential for many by creating new things that Apple’s phones, tablets, computers and watch can do. For the rest of us, it’s a week to imagine what will spring from this Apple-developers pairing a few months…


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