Apple execs explain why the tech giant acquired machine learning startup Turi

Turi and Apple were the perfect match. That’s one tidbit from a new piece published by Backchannel editor Steven Levy that explores Apple’s ambitions for machine learning and artificial intelligence technology, particularly with its virtual assistant Siri. Earlier this month, GeekWire first reported Apple’s $200 million acquisition of Seattle-based startup Turi, a University of Washington spin-off that helps developers and data scientists build machine learning into their apps and research projects. Its products are designed to help large and small organizations make better sense of data — use cases include recommendation engines, fraud detection, predicting customer churn, sentiment analysis, and customer segmentation. It’s not clear what Apple plans to do with Turi’s technology. But Eddy Cue, the longtime Apple executive and current senior vice president for internet software and services, told Backchannel that Turi —…


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