Apple CEO touts future technology

Artificial intelligence and augmented reality will reinforce the importance of the iPhone, says Apple CEO Tim Cook. As iPhone sales declined for the second straight quarter, Apple CEO Tim Cook peeled back the curtain ever so slightly on its work in artificial intelligence and augmented reality, aiming to reassure investors that the company is ready to ride the next wave of technology. Raving about hit smartphone game Pokémon Go, Cook stressed Apple is “high on [augmented reality] for the long-run” and investing heavily. Augmented reality, in which computer-generated content is overlaid on the real world, is one of the latest fixations in the technology business, with Pokémon Go among the first applications to catch on. Cook also highlighted Apple’s investment in artificial intelligence, which the company now uses to recommend…


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