Apple CEO Tim Cook Stresses the Importance of AI and AR

Cook’s comments came in a wide-ranging interview with The Washington Post (via AppleInsider), in which he discussed the importance of both areas of Apple’s business. “Look at the core technologies that make up the smartphone today and look at the ones that will be dominant in smartphones of the future – like AI,” he explained in the interview, which was published on Aug. 12. “AI will make this product even more essential to you,” he added. Though Apple has been improving Siri, the virtual assistant continues to face stiff competition from third-party rivals (like Google, and Amazon’s Alexa). But the Siri of tomorrow, Cook explained, will do a lot more than the virtual assistants of today: It will become even a better assistant than it is today. So where you…


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