Apple Buys Artificial-Intelligence Startup Emotient

ENLARGE Apple has purchased Emotient, a startup that uses artificial-intelligence technology to read people’s emotions. Photo: Reuters By Rolfe Winkler, Rolfe Winkler The Wall Street Journal CANCEL Biography @RolfeWinkler Google+ Rolfe.Winkler@wsj.com Daisuke Wakabayashi and Elizabeth Dwoskin Elizabeth Dwoskin The Wall Street Journal CANCEL Biography @lizzadwoskin elizabeth.dwoskin elizabeth.dwoskin@wsj.com Updated Jan. 7, 2016 12:56 p.m. ET 0 COMMENTS Apple Inc. AAPL -2.59 % has purchased Emotient Inc., a startup that uses artificial-intelligence technology to read people’s emotions by analyzing facial expressions. It isn’t clear what Apple plans to do with Emotient’s technology, which was primarily sold to advertisers to help assess viewer reactions to their ads. Doctors also have tested it to interpret signs of pain among patients unable to express themselves, and a retailer used it to monitor shoppers’ facial expressions…


Link to Full Article: Apple Buys Artificial-Intelligence Startup Emotient