Apple buys artificial intelligence start-up

Apple Inc acquired a UK software start-up that could give its digital assistant Siri a boost. VocalIQ, based in Cambridge, England, has built software aimed at making it easier for people to speak to computers in a more natural way, an area in which Siri and other voice-recognition services have struggled. The company has been particularly focused on selling its product to auto manufacturers, including a partnership with General Motors Co, adding to speculation that Apple is developing its own car, according to the Financial Times, which reported the deal earlier. Apple confirmed the acquisition. Terms of the deal were not disclosed. VocalIQ’s technology is based on machine learning, an area of artificial intelligence in which a computer improves as it ingests more information. As a person uses VocalIQ’s software,…


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