Apple buys artificial intelligence firm that can read EMOTIONS

Algorithm originally designed to analyse responses to adsCan sort through and analyse thousands of images a day to track emotionHas been user to spot angry drivers and disgruntled shoppers By Mark Prigg For Dailymail.com Published: 20:40, 7 January 2016 | Updated: 22:31, 7 January 2016 Apple has bought an artificial intelligence firm developing software that can tell a person’s emotion from their facial expression.The software was originally developed by Emotient to help assess viewer reactions to their ads, but has also been used to look for signs of pain in patients, and even monitor shopper’s facial expressions.However, it is unclear what Apple plans to use the technology for.Scroll down for video  The software was originally developed by Emotient to help assess viewer reactions to their ads, but has also been used to monitor…


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