Apple bought its second artificial intelligence-focused startup in less than a

It purchased music analytics start-up Semetric in January, mere months before the launch of Apple Music. The UK-based personal assistant software, Vocal IQ able to perform longer conversation than Siri. Apple’s voice recognition has improved since its first debut in 2011, but it still feels unintelligent at times and, after years of being out of beta, still slightly undeveloped. Apple confirmed the acquisition. VocalIQ’s team is expected to remain at its Cambridge, United Kingdom headquarters with no plans to move to Apple’s campus in Cupertino, CA. According to the report, deep learning is an approach to artificial intelligence that lets computers learn to identify and classify sensory input. (Think Samantha in the movie “Her”, or “Jarvis” in Iron Man, as the Financial Times suggested). The company also bought Vocal IQ,…


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