Apple ‘beefing up artificial intelligence staff’ to help build future iPhones

But this “machine learning” hiring push makes it clear that Apple is very confident about the future of its intelligent project. “Apple’s master plan is to be ubiquitous”, said Jordan Edelson of software firm Appetizer Mobile, explaining why Apple is increasingly designing its iPhone and Siri to interact with cars, televisions and “smart” home systems. While Apple introduced Siri in 2011 it has been losing ground to both Google and Microsoft whose digital assistants have become more adept at learning about users and helping them with their daily routines. Reports suggest that the Cupertino-based Company will face a lot of challenges with machine learning because of its primary focus on the privacy of users. Apple is reportedly recruiting students fresh from from PhD programs, with a view to developing applications…


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